Tomy B. Salon · Williston Park, Long Island
Born in Israel. Trained in France. Made in Italy. Perfected on Long Island.
For twenty-five years, one belief has run the chair: color and treatment should leave your hair healthier than they found it. So I built the products, the science, and the method to make that true — and I stand behind every visit with a follow-up the next week, on me.
The Story
I didn't set out to open a salon. I set out to fix the one I trained in.
I grew up in Israel and fell in love with the craft — the precision of a cut, the way the right color changes how a person carries themselves.
I trained under a master in Israel, then in France, where I learned European technique and the real relationship between a colorist and the person in the chair. But everywhere I worked, I saw the same thing: the products were quietly damaging the people they were meant to help. Bleach. PPDs. Ammonia. The kind of damage most clients don't notice until years later — when the hair stops holding color and loses its life.
I believed there was a better way. In 2005, I went to Italy to build it.
The Tomy B. System
One line, all mine — where every piece works with the next.
For years I worked inside Italian laboratories, not as a student receiving instruction, but on the chemistry itself: how to get rich, lasting color with none of the toxic compounds, how a lipid treatment actually rebuilds the cortex, what collagen does to the shaft and how to make it hold. What came out isn't a shelf of products. It's a system.
- Lipid complexRebuilds strength and elasticity at the cortex, before anything else touches the hair.
- Collagen infusionRestores body and resilience along the length of the shaft.
- Pure-pigment colorRich and dimensional, with no PPDs, no ammonia, and no bleach.
- Home careThe same shampoo, conditioner, and treatments from the Italian lab, so the work holds between visits.
No other salon on Long Island uses these formulas. No other salon can — I own them.
How I Work
No two heads of hair need the same thing. So I don't run everyone through the same routine.
We start with a conversation — a real consultation when your hair calls for one. Then we do what your hair actually needs first: sometimes that's a treatment to rebuild it, sometimes it's color, sometimes it's simply a good haircut. Not a fixed menu. A plan for you.
And then the part most salons skip.
The following week, I bring you back to see how it all settled — and that follow-up is free. Every time.
Color, treatment, or cut — we check how it's holding while everything is still fresh, and adjust if it needs it. It isn't a check-in or an add-on. It's the second half of the work.
Why It's Different
Every product touching your hair was formulated by the person holding the brush.
No middlemen. No distributor markups. No compromise made for mass-market shelves. Every formula exists for one reason: to make your hair healthier, more vibrant, and more beautiful — without causing harm to get there. That's what sets Tomy B. apart — not the address, not the décor, not only the years. The products, the science, and the fact that I own both.
Twenty-Five Years
- 2001Tomy B. Salon is establishedOpened in Old Westbury with a single mission — reimagine the salon around healthier, science-backed hair.
- 2005Production moves to ItalyBegan developing the proprietary color, lipid complex, and collagen formulas inside Italian laboratories.
- 2015Williston Park opensBought the building, rebuilt it from the ground up, and opened a space designed around the Tomy B. method.
Come in once and you'll feel the difference. Come back the next week — on me — and you'll see it hold.
— Tomy Biton