Tomy B. Salon · Williston Park, Long Island
Born in Israel. Trained in France. Made in Italy. Perfected on Long Island.
For twenty-five years, one belief has run the chair: color and treatment should leave your hair healthier than they found it. So I built the products, the science, and the method to make that true — and I stand behind every visit with a follow-up the next week, on me.
The Story
I didn't set out to open a salon. I set out to fix the one I trained in.
I grew up in Israel and fell in love with the craft — the precision of a cut, the way the right color changes how a person carries themselves.
I trained under a master in Israel, then in France, where I learned European technique and the real relationship between a colorist and the person in the chair. But everywhere I worked, I saw the same thing: the products were quietly damaging the people they were meant to help. Bleach. PPDs. Ammonia. The kind of damage most clients don't notice until years later — when the hair stops holding color and loses its life.
I believed there was a better way. In 2005, I went to Italy to build it.
The Tomy B. System
One line, all mine — where every piece works with the next.
For years I worked inside Italian laboratories, not as a student receiving instruction, but on the chemistry itself: how to get rich, lasting color with none of the toxic compounds, how a lipid treatment actually rebuilds the cortex, what collagen does to the shaft and how to make it hold. What came out isn't a shelf of products. It's a system.
- Lipid complexRebuilds strength and elasticity at the cortex, before anything else touches the hair.
- Collagen infusionRestores body and resilience along the length of the shaft.
- Pure-pigment colorRich and dimensional, with no PPDs, no ammonia, and no bleach.
- Home careThe same shampoo, conditioner, and treatments from the Italian lab, so the work holds between visits.
No other salon on Long Island uses these formulas. No other salon can — I own them.
How I Work
No two heads of hair need the same thing. So I don't run everyone through the same routine.
We start with a conversation — a real consultation when your hair calls for one. Then we do what your hair actually needs first: sometimes that's a treatment to rebuild it, sometimes it's color, sometimes it's simply a good haircut. Not a fixed menu. A plan for you.
And then the part most salons skip.
The following week, I bring you back to see how it all settled — and that follow-up is free. Every time.
Color, treatment, or cut — we check how it's holding while everything is still fresh, and adjust if it needs it. It isn't a check-in or an add-on. It's the second half of the work.
Why It's Different
The secret? It’s in our products.
Every product touching your hair was formulated by the person holding the brush. I don’t buy what we use from a beauty supply or Amazon — I created our own line, and when you sit in the chair we personalize the formula for you and your hair. As I put it: “I made the color. Now I make it yours.”
No middlemen. No distributor markups. No compromise made for mass-market shelves. Every formula exists for one reason: to make your hair healthier, more vibrant, and more beautiful — without causing harm to get there. That's what sets Tomy B. apart — not the address, not the décor, not only the years. The products, the science, and the fact that I own both.
Twenty-Five Years
- 2001Tomy B. Salon is establishedOpened in Old Westbury with a single mission — reimagine the salon around healthier, science-backed hair.
- 2005Production moves to ItalyBegan developing the proprietary color, lipid complex, and collagen formulas inside Italian laboratories.
- 2015Williston Park opensBought the building, rebuilt it from the ground up, and opened a space designed around the Tomy B. method.
Come in once and you'll feel the difference. Come back the next week — on me — and you'll see it hold.
— Tomy Biton